D.O Fitness

Identity design for a personal trainer. The client requested that the brand incorporated the orange which I paired with a dark grey. I opted for "College" style type to reflect sport and athleticism.

Avoiding any clichéd imagery or any gender bias was imporant so I developed an abstract design that still had a feeling of movement. The sleek, flowing shapes had connotations of speed and agility whilst the bold type brought in elements of power and strength.

D.O Fitness Logo D.O Fitness business cards